From MarketingVox:
62% of Millennial Users admitted they’ve visited a Brand Profile or Fan Page on a social network; 48% actually joined. Companies and Brand on Facebook should take particular note as the role of the Facebook Fan Page (and it’s Fan Base) continues to grow rapidly.
- Top reasons to join a brand group or fan page included:
- Getting news or product updates (67%)
- Having access to promotions (64%)
- Viewing or downloading music or videos (41%)
- Submitting opinions (36%)
- Connecting with other consumers (33%)
